The myth, the mystery, the legend, Ashley

Ashley Groenewald is a makeup artist with a decade of experience under her belt. Starting out in her living room with a 99 color pallete and playing around, the passion for makeup was born. The passion for beauty started years before as her mother is a lover of all things beautiful and her other mother, her mothers wife, is a sculptor, artist, and art teacher.

A little bit of history

From a young age she was taken to art exhibits and openings of galleries and found inspiration from all forms of color use and styles of art. There she found a love for photography and went on to study fashion and graduated as a costumiere and coupeuse.

After working in fashion for a while it was apparent this was the creativeness she sought but not the form she wanted. Following the search for her niche we find her in her livingroom, with a large order of inexpensive makeup.

Many books, youtube tutorials, online classes and friends faces later, she rolled into doing odd jobs for friends also in the creative field and from there to professional speres.


Ashley prides herself on a few bastions on wich she build her craft. First and foremost the pursuit of making everyone in her chair feel like the most beautiful version of themselves. In a world where she sees only beauty, but low self esteem is rampant, her mission has become to let her clients see themselves as she sees them. Beautiful humans.

The second is hygiene. She herself being a bit of a neat freak, hygiene has been and always will be a high priority. From keeping updated on the latest technologies and techniques available and a good heap of common sence, hygiene is not only important to her, but she knows it is also that extra bit of attention that will make all her clients that much more comfortable in her chair.

The last is creativity. The most attractive feature of makeup to her is the ability to transform. Through color and through the manipulation of forms of the face. Playing with the border between absurd and beauty is where her true passion lies.

Ashley is based in The Netherlands, the country she was born and raised. And travels everywhere she can with makeup case in hand. As a freelancer she has had many clients from all over and hopes to expand to a more international network.

She is a proud daughter, a cat and plant mom and an overal genuine loving and attentive person, with a whole lot of sass. Next to makeup she is passionate about mental health and spirituality and hopes to bring that to the table as extra assets in her work and life.

If you have any questions, inquiries or suggestions feel free to contact her via the contact form!